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Programs

Korea Health Supplements Association works for achieving 5 main strategic goals focusing on the improvement of supporting service quality for member enterprises as a top priority to lead and promote sound development of the health functional food industry.

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  • Policy Support
    • Monitoring for changes of regulations at ordinary times
    • Collecting and submitting members' opinions to the government so that all the industry sings from the same hymn sheet
    • Continuous legislative activities for deregulation of HFFs and system improvement
    • Research to develop the system and regulations related to recognition and health claims
    • Sponsoring Health Functional Foods Future Forum
    • Operating sub-committees : Policy / Technical / Public Relations & Education / Advancement of Distribution / International Exchange
  • Globalization
    • IADSA (International Alliance of Dietary/Food Supplement Associations) activities for globalization of health functional foods system
    • Supporting overseas expansion and visits to foreign countries' exhibitions for members
    • Building global networks through executing a MOU with overseas organizations such as : China Health Care Association, Bent Creek Institute(USA), etc.
    • Holding global seminars such as : Global Market Entry Seminars, International Regulatory Symposiums,
    • Korea-China Functional Food Information Exchange Conference, etc.
    • Providing a variety of information/materials such as : Foreign Country's Regulations/Guidelines, Overseas Trend Report, Export Guide, etc.
  • Industry
    Activation
    • Holding and supporting exhibitions related to health functional foods
    • PR Academy for members to construct PR infra and enhance practical skills
    • Support for members' marketing services
    • Workshops/conferences/seminars to activate information exchanges and mutual communications
    • Providing a variety of information/materials such as : Newsletter, KHSA Magazine(HFF Today), Monthly Media Monitoring Report, Consumer Research, Market Condition Report, etc.
  • Public Relations
    Campaigns
    • PR campaigns of health functional foods to promote excellence of domestic products, thereby enhancing consumer trust and improving nationals' awareness such as : TV & Radio advertisement, Viral films(internet), Newspapers, Advertorials, etc.
    • Regular press release to provide reliable and science-based information about HFF
    • Monitoring programs against illegal advertisements
    • Countermeasures for managing crisis of main issues through the media(publicity)
  • Government
    Authorized
    Services
    Training programs authorized by the government :

    to improve qualifications of those who want to run a health functional foods related business which is described in the Article 13 of the Act

    • Compulsory Training for Manufacturer, Quality Control Manager and Sales of HFF
    • Compulsory Training on the Special Act on Imported Food Safety Management
    • Compulsory Training on Good Manufacturing Practice
    Deliberation on Health Claims and Advertisement :

    to protect the consumer from false and exaggerated advertisement and establish a sound advertising culture in the industry

    • for the broadcast and the printed media
    • against both direct and indirect expressions of health claims and/or advertisement of functionality